For the last decade Catapult (specifically Jason Abbott) has been engaged in the local and national marketing and entrepreneurial community.
Catapult is active with the following organizations:
We also enjoy sharing our view of the marketing and entrepreneurial landscape. We encourage you to subscribe to our monthly e-communication called “Launch.” You can subscribe here or in the right sidebar or in the footer of our website.
Jason Abbott is also available to speak on a wide range of topics. If you’re looking for a dynamic speaker for your next event, please contact us.
Recent Speaking Engagements & Topics
- Green Values = Loyalty
The vast majority of ‘green’ marketing is centred on product attribute claims and third party certification. ‘Greenwashing’ is the norm, but your consumer is smarter then you think. Your customer is searching for sustainable cradle to grave solutions that have minimal impact on the global ecosystem and is willing to pay a premium to feel better about their purchase decision. In this talk, Jason will: • Explore the data and trends that surround sustainable marketing
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• Introduce the importance of a sound marketing strategy that not only distinguished your products but your entire brand from competitors.
• Reveal the seven sins of greenwashing.
• Suggest best practices for launching your sustainable product/brand.
• Relate his first hand experience launching a sustainable furniture brand, Oi Furniture.
Speaking Engagements Request
Catapult truly enjoys sharing our experience and knowledge about marketing, entrepreneurship, business planning, and Dragons’ Den with audiences around the world. Please reach out to us if you’d like Catapult to speak about our services, our industry, or to be a guest on your radio show, podcast, TV show, webinar, or teleseminar, or be a guest speaker at your live event. Submit your request.
Timeline
Speaking engagement requests must be received a minimum of three weeks before the event/program date.
Questions?
For more information, please email: speaking@catapultgrp.ca