Oi Furniture

Oi Furniture is an exciting and innovative new furniture brand that designs, manufactures, and markets eco-friendly household and commercial furniture. Their signature product is the Cellularâ„¢ seating system which captured international interest and attention when the first prototype was unveiled at New York’s International Contemporary Furniture Fair (ICFF).

Cellularâ„¢ has been featured by a number of websites and publications including Treehugger, Core77, NotCot, Design-Milk, Apartment Therapy, Elle Decor, and has made appearances on CityLine and CBC’s Dragons’ Den.

In addition to being recognized by TheDieline.com – the world’s largest package design website – as one of the top 100 package designs in the world for 2010, Oi was also featured at the 2010 WIRED Store in New York.

Cellularâ„¢ is currently manufactured and produced in Canada and have found homes in commercial and residential spaces in New York, Miami, San Francisco, Vancouver, Toronto, Minneapolis, and Chicago.

Jason Abbott, Catapult Consulting Group founder, is also a founder of Oi Furniture and has been active in building the business since day one.


Engagement Type: Launch Strategy & Launch Execution

Project Categories: Business Plan, Marketing Plan, Capital Plan, Execution – Branding, Website, Events, PR

Industry: Contract, Commercial, and Residential Furniture